- → More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared every month.
- → The movie Iron Man 2, which made over $600 million worldwide, contained 64 identifiable brand and product placements.
- → By the time the average student completes high school, he or she will have spent 11,000 hours in school-compared to 15,000 hours in front of the television.
Do the things we see and hear about in the media shape how we see the world?
Media doesn’t always tell us what to think, but it often tells us what to think about. This workshop examines the implications of concentrated media ownership and how it may affect public perception and attitudes. It challenges youth to recognize media bias, to think critically about what’s said and not said in our mediated world, and to look at alternative options for gathering information as well as becoming media creators ourselves.
- To show young people that they already participate in media in many ways.
- To give youth the confidence to tell their own stories and produce media as well as consume it.
- To introduce key issues of corporate control of media and give participants tools for critical reading of media.
- To explore media bias and objectivity.
I learned ways young people learn about news stories from alternate sources (e.g., Twitter, Facebook, YouTube), how young people are affected by media and influenced by it, and how large corporations can control/censor news because they own newspapers/channels. - Student, Lord Byng Secondary School