After a good hard look at the fashion industry, there may be more to consider than a price tag or label, because the dollar value and capital lettered MADE IN CHINA or MADE IN THE USA does not tell us about the countless victims and ecological footprints of the fashion industry.
What do we as consumers of materialistic things do about the issue of globalization, poverty and sweatshops? How can we even know whether or not these companies participate in unfair, unsafe, unclean, and unjust labour?
Here’s a few things you can do: 1) Be informed. Do your research. 2) Be a smart shopper, shop locally.
Macklemore’s thought provoking song “Wings” is an excellent way to introduce students to Marx’s theory of commodity fetishism. Commodity fetishism is the process of ascribing magic “phantom-like” qualities to an object. In “Wings,” Macklemore associates these qualities with Nike Air Max shoes.